What's Old Is New
It's fair to say the ADL evolved into a club, rather than started. The idea was hatched when a few fathers got together on weekends to take their kids skiing together, in a large neighborhood posse. We made the kids wax and scrape their own skis in the garage on Friday nights, which would later become the headquarters, and then we would hit the local Seattle resorts on Saturday. The kids would follow each other fearlessly down gate 4 at Crystal and anywhere else the fathers wanted to ski. Fearing only being left behind. they advanced quickly.
We live in a neighborhood high on a hill above Lake Sammamish, called Lakemont. The road up is long and steep and we called it Alp du Lakemont as an ode to the Tour de France, inspiring us when we attacked the clymb on our bicycles during the summer months. The name stuck and we started referring to our weekend ski adventures as the Alp du Lakemont Ski Club outings. There was nothing official about it until we had an ADL sticker made - the first black and white ADL oval created a monster.
That oval sticker gained popularity and spawned a second. We started playing hammerschlagen in the secret hut in the Cascade Mountains and on thursday nights after our City League races. We co-opted the Raifiessen Bank logo, that adorned the best male and female Austrian racers helmets, and changed the swords to hammers to symbolize our strong bonds and love of the schlagen. That sticker had a life of its own and spread while perking interest in this now unofficial club of sorts. Our founder, Kyle Watson was already deeply involved in the creation of EvoTrips with local ski store evo.com. After that successful endeavor, he felt it was the right time to create something new, different and unique in the ski and travel space for a bit older audience that harkened for something new. while celebrating the retro, classic and race heritage of skiings golden eras. The ADL was the chosen vehicle for just such a journey.